₿
Marketing Strategy · Q2 2026

Stack Sats.
Wear the
Movement.

A full-stack Bitcoin-native go-to-market strategy for SatoshiThreads — the merch brand that refuses to touch fiat.

SatoshiThreads
Global Bitcoin community
12 months
1,000 orders · ₿ only
01 — Overview

The numbers
that matter.

12-month targets across growth, revenue, and community. All denominated in sats.

1,000
Orders Year 1
~83/month at cruise speed
62M
Sats Revenue
≈ $52,700 at current BTC price
10K
Community Members
Twitter · Nostr · Telegram
3.2%
Conversion Rate
Bitcoin audiences convert 2× industry avg
02 — Audience

Who we're
selling to.

Three distinct personas within the Bitcoin community. Each has different motivations — and different wallets.

🧡
The OG HODLer
Core Bitcoiner
Has been in Bitcoin since 2013–2017. Identity is deeply tied to the movement.
Hates fiat, loves memes, buys merch as identity signaling.
Pays in Lightning without hesitation. High AOV.
Channels: Twitter/X, Nostr, Bitcoin podcasts.
⚡
The Builder
Developer / Founder
Building on Bitcoin — L2s, Lightning apps, tools, wallets.
Buys merch for their team and as conference swag.
Bulk buyer potential. Values quality and fast shipping.
Channels: GitHub, hackathons, Bitcoin conferences.
🌍
The Convert
New Bitcoiner (1–3 yrs)
Recently orange-pilled. Eager to signal their new worldview.
Buys first merch as a milestone — "I'm one of us now."
May still hesitate on Lightning. Needs good UX.
Channels: YouTube, Reddit, Twitter, podcasts.
03 — Acquisition

The funnel &
channels.

How strangers become customers — and customers become evangelists. Zero paid ads. Pure community gravity.

👁
Awareness
Twitter/Nostr content, podcast mentions, conference appearances
100%
↓
🔍
Interest
Visit shop, browse collection, share with peers
40%
↓
🛒
Intent
Add to cart, begin checkout, generate invoice
18%
↓
⚡
Purchase
Pay via Lightning or on-chain. Order confirmed.
8%
↓
📣
Advocacy
Photo in merch → post → new awareness loop begins
55%
🐦
Twitter / X + Nostr
Daily memes, sats-priced product drops, community RTs. Nostr for the censorship-resistant crowd.
HIGH
🎙
Bitcoin Podcasts
Sponsor Stephan Livera, What Bitcoin Did, TFTC. Promo codes in sats.
HIGH
🏛
Conferences
Bitcoin Amsterdam, BTC Prague, Africa Bitcoin. Pop-up merch table. Lightning-only POS.
MED
📸
UGC Loop
Reward customers who post photos with 1,000 sat cashback via Lightning. Compounding flywheel.
HIGH
📧
Email / Nostr DMs
Weekly sat-denominated offers. No open-rate games — Bitcoin people open emails.
MED
04 — Content

Three pillars.
One story.

Every post, tweet, meme, or video we publish fits one of three buckets. Consistent signal builds a loyal audience.

01
Education
Demystify Bitcoin for newcomers. Build trust. Grow the orange-pilled pool that eventually buys from us.
"Why Lightning beats Visa"
"What is a sat? A thread"
"Self-custody in 5 mins"
02
Identity
Reinforce the Bitcoin identity. Merch isn't just clothing — it's a statement. We make that statement cool.
Customer photo features
Meme drops on price events
"Wear it to the ballot box"
03
Proof of Work
Show the product is real, quality is high, payments work. Tear-down threads, unboxing content, payment demos.
Lightning checkout walkthrough
Fabric quality teardown
Order-to-delivery timeline
05 — Roadmap

12 months.
Three phases.

Sequenced deliberately. Build the community before scaling the commerce. Let trust precede transactions.

Phase 1
Build the Base
Months 1 – 3
Launch shop + social presence simultaneously
Post daily on Twitter + Nostr — memes, education, product
Reach out to 10 Bitcoin podcasters with free merch
Set up Lightning-tipping for UGC rewards
First 100 orders — document everything publicly
Orders100
Followers1,500
Revenue6.2M sats
Phase 2
Grow the Signal
Months 4 – 8
Sponsor 2 major Bitcoin podcasts
Attend Bitcoin Amsterdam / BTC Prague with merch table
Launch team/bulk order program for builders
Collab drops with Bitcoin artists (Nostr)
Weekly "sat-deals" — flash sales via Lightning
Orders600
Followers6,000
Revenue37M sats
Phase 3
Dominate the Niche
Months 9 – 12
Launch limited edition seasonal collections
Bitcoin-only affiliate program (pay affiliates in sats)
Expand to hoodies, hats, bags, accessories
Community vote on next designs (Nostr polls)
10,000 community milestone drop event
Orders1,000+
Followers10,000
Revenue62M sats
06 — Budget

Spent in sats.
Earned in sats.

Annual marketing budget — 100% Bitcoin denominated. No fiat line items. Every sat accountable.

8.5M sats/year
Podcast sponsorships
35%
UGC sat rewards
25%
Conference presence
20%
Content creation
12%
Infra & ops
8%
Podcast sponsorships (2 shows × 6mo)
2.98M sats
≈ $2,530
UGC rewards (1k sats × ~2,125 posts)
2.13M sats
≈ $1,810
Conference presence (travel + table × 2)
1.70M sats
≈ $1,445
Content (design, photography, video)
1.02M sats
≈ $867
Infra (VPS + domain + BTCPay)
680K sats
≈ $578
Total Annual Marketing Budget
8.51M sats
≈ $7,230 · 13.7% of rev
Marketing Strategy · Q2 2026 · Confidential
All figures denominated in Bitcoin sats